Marketing and External Communications Manager
/Organization:
Vancouver Youth Symphony Orchestra
Deadline:
Until Filled
Organization Description:
The Vancouver Youth Symphony Orchestra (VYSO) is British Columbia’s premier orchestra training program for young musicians ranging from ages 8 to 22 years old. As a non-profit organization, our mission is to nurture the musicality of youth to allow them to realize their potential in an environment that is both safe and challenging to maximize personal growth.
Founded in 1930, the VYSO has almost a century of dedication to providing young musicians with the opportunity to discover and explore, both artistically and as individuals. Hundreds of young musicians have graduated from VYSO, with many of them going onto successful musical careers and top schools, on the local, national, and international stage.
The VYSO is committed to diversity, accessibility, and inclusivity so that all musicians have an equal opportunity to learn, grow, and become valuable members of our community. We greatly value and encourage integrity, respect, passion, transparency, and leadership, and invite our students and parents to volunteer each year to help foster these values.
For more information, visit https://vyso.com/
Website:
Job Description:
The Vancouver Youth Symphony Orchestra (VYSO) is seeking a Marketing and External Communications Manager. This part-time, contract position spans 40 weeks and offers the opportunity to work with a non-profit organization committed to nurturing young musicians' potential in a supportive and inspiring environment. The 2024-25 season marks the 95th anniversary year, and the VYSO emphasizes diversity, accessibility, inclusivity, integrity, respect, passion, transparency, and leadership.
The Marketing and External Communications Manager will develop a 1-2 year marketing plan that aligns with VYSO’s mission and branding, focusing on target audiences and growth opportunities. Key responsibilities include boosting ticket sales for VYSO events, especially the 95th Anniversary celebration concert in May 2025, and enhancing overall audience engagement. The role involves managing social media content, writing press releases, and maintaining media relationships to secure event coverage. This role will also oversee photography and videography for the season, coordinate with the graphic designer, and handle general marketing duties.
Applicants should have 2-3 years of marketing experience, preferably in the non-profit and performing arts sectors, and a post-secondary degree in Marketing, Communications, or a related field. Proficiency in social media management, content creation, press release writing, media relations, and basic photography and graphic design skills are essential. The successful candidate will work closely with the Communications and Operations Manager and report to the Executive Director.
Contract Duration: 22 hours per week, 40 weeks between Sep 2024 – June 2025 with possible extension.
Responsibilities:
- Marketing Plan Development: Develop a 1-2 year marketing plan for the VYSO that leverages the organization’s mission and branding with a solid understanding of target audiences and opportunities for growth.
- Event Ticket Sales: Develop and implement strategies to boost ticket sales for VYSO events with a focus on the 95th Anniversary celebration concert (May 2025) and enhance overall audience engagement.
- Social Media Management: Plan, create and manage content for all social media platforms to promote VYSO and its events throughout the 24/25 season, engage with VYSO students, family members, alumni, and the general audience, and increase online presence.
- Press Releases and Media Management: Write and distribute press releases, and manage relationships with media outlets to secure coverage for VYSO’s 95th anniversary celebration concert and all other related events as required.
- Photography and Artwork: Oversee photography and videography documenting the 24/25 season and 95th Anniversary event; collaborate with the graphic designer to create engaging artworks for social media and promotional materials.
Graphic Design Coordination: Collaborate with Operations Manager and Graphic Designer to coordinate graphic requirements, ensuring all visual content aligns with VYSO 95th Anniversary brand.
- Audience Development & Relationship Management: Maintain and grow VYSO’s audience base through targeted marketing campaigns.
- General Marketing Duties: Handle/ execute all other marketing/promotion-related tasks as required.
Qualifications:
• Minimum of 2-3 years experience in a marketing role, preferably within the non-profit and performing arts community.
• Post Secondary degree in Marketing, Communications, or a related field preferred.
• Proficiency in social media management, content creation, press release writing, and media relations.
• Basic photography and graphic design skills for the purpose of content creation are an asset.
How to Apply:
Interested candidates are invited to send a cover letter and resume to info@vyso.com with “Marketing and External Communications Manager” in the subject line. Applications reviewed on an ongoing basis.
We thank all applicants for their interest and effort in applying for the position; however, only those shortlisted for an interview will be contacted.
Remuneration:
$25 - $28 per hour (commensurate with experience) ; 22 hours per week; 40 weeks between Sep 2024 – Jun 2025, with possible extension.
Contact Name: Emily Yu
Contact Email: info@vyso.com
