New Arts Research Monitor Focuses on Audience Attendance and COVID-19
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Image: Thomas Samson/AFP via Getty Images.
Hill Strategies Research has released the latest issue of Arts Research Monitor, focusing on insights into the potential return of audiences to cultural activities, based on recent Canadian reports.
Abstracts and links can be found below.
Arts Response Tracking Survey
Business / Arts and National Arts Centre, June 2020
Conducted in mid-May, the survey results are broken down into culture-goers who had attended different types of activities within the 12 months preceding the COVID-19 pandemic: 1) indoor cultural gatherings; 2) outdoor cultural gatherings; and 3) art galleries or museums. The report divides each sub-group of culture goers into the time period during which they would be comfortable returning to cultural activities.
COVID-19 Audience Outlook Monitor – Ontario
Ontario Arts Council, July 2020
This report summarizes 11,295 survey responses collected in mid-June via the mailing lists of 83 Ontario-based arts organizations that received operating support from the Ontario Arts Council. In the long term, the vast majority of respondents indicate that they plan to attend arts events at least as much as they did before the pandemic (86% saying more frequently or as frequently as before). Until that time, however, there are a range of perspectives on returning to arts events.
The New Experience Economy: The Intersection of Arts, Culture, Sports & Recreation in a Pandemic and Post-Pandemic Environment
Wave 1 Results for Alberta
Stone Olafson, July 2020
Based on a survey of 1,348 Alberta residents between May 21 and June 2, this report examines “attitudes and behaviours towards social and group activities” in the coming months “in the arts, culture, sports, recreation, tourism and hospitality sectors” (which the report calls the “Experience Economy”). A key finding of the report is that “99% of Albertans participate in the Experience Economy in some form”.
Entertainment Barometer: Segmentation of entertainment consumers in Quebec in times of COVID-19
Edition 3, July 2020
Habo and Lepointdevente.com, July 2020
Conducted between June 16 and 30, this survey reached a total of 1,009 Quebec residents 18 years or older who had purchased tickets from Lepointdevente.com for “shows, festivals and events across Quebec” during the past 3 years. The researchers created five consumer segments based the behaviours and attitudes of respondents, including their “relationship to entertainment, level of concern about COVID-19, personality, etc.” A profile of each segment is provided in the report.
