New Arts Research Monitor Tackles Audience Attendance and COVID-19
/The latest issue of Arts Research Monitor by Hill Strategies features insights into entertainment spending expectations as well as digital and in-person arts participation during the COVID-19 pandemic, based on two Canadian and two American surveys.
EXPECTED CHANGES IN SPENDING HABITS DURING THE RECOVERY PERIOD
The headline of this study states that “Canadians plan to reduce spending on discretionary items” after businesses and organizations start to reopen. The study’s overall conclusion is particularly true for planned spending on entertainment, as shown in the following analysis by Hill Strategies for this issue of the Arts Research Monitor.
B.C. PATRON INSIGHTS
Aiming “to better understand arts and culture patron sentiment in order to assist in our sector’s COVID-19 recovery efforts”, this report summarizes the views of British Columbians who are on the mailing lists of 11 participating arts organizations, including data on respondents’ expectations regarding cultural spending as well as their digital and in-person cultural activities.
CULTURE AND COMMUNITY IN A TIME OF CRISIS
This report is predominantly based on a mid-May survey of over 122,000 Americans who are on the mailing lists of 653 arts and culture organizations, including 336 museums and collecting organizations, 285 performing arts organizations, and 32 organizations of other types (mostly “arts schools and services”).
COVID-19 UPDATES
Based largely on “the largest ongoing survey of perceptions and behaviors surrounding cultural organizations in the U.S. and data from 224 cultural organizations” (reaching 151,000 respondents), research posts on this website track key issues related to Americans’ arts attendance during the pandemic.
