Reflection and Discussion Paper on Pathways in Audience Research

A discussion paper contributing to an ongoing dialogue about audience research has been released by CAPACOA. 

Pathways in Audience Research, written by CAPACOA's director of research and development, Frédéric Julien, explores the pros and cons of different audience research methods and gives specific examples of noteworthy research efforts in Canada and abroad. The paper also provides links to useful resources.

Readers are invited to comment on the reflection paper in Google Doc or to read the PDF and email their comments to frederic.julien@capacoa.ca.