Marketing Officer
/Organization:
Emily Carr University of Art + Design
Deadline:
Jul. 11, 2024
Organization Description:
Emily Carr University of Art + Design is a school of students, faculty, thinkers and makers unlike any other. Established in 1925, we are the only specialized, accredited, public, post-secondary university in British Columbia solely devoted to education and research in the creative sector and its associated knowledge economy. We merge research, critical theory and studio practice in an interdisciplinary environment, strengthening our work by the integration of our personal and professional practices. Our strategy, facilities, partnerships and resources are intentionally student-centred to foster dialogue, expression and open connections in support of the next generation of creative and cultural leaders.
Website:
Job Description:
Temporary Full-Time Leave Replacement Position
(ASAP to 20 December 2024, with the possibility of an extension)
8:30am to 4:30pm / Monday to Friday (Hybrid + Flexible Work Options Available)
As the Marketing Officer you will work alongside a small, collaborative team to create and execute leading-edge marketing campaigns for Emily Carr University of Art + Design, with an emphasis on digital marketing, to build the university’s reputation, increase brand recognition and awareness, support revenue generation, strengthen student enrolment, and promote community engagement, in alignment with the university’s strategic plan.
Responsibilities:
1 Works in a highly collaborative way to create and execute strategic marketing campaigns using a variety of tools, including display and search advertising, social media, email marketing, print and broadcast.
2 Consults with various internal partners to understand their business needs and objectives and develops creative marketing strategies to find solutions and achieve results.
3 Builds and maintains relationships with external partners including marketing agencies, media representatives, industry partners, vendors and other like-minded organizations, to develop and implement marketing strategies, negotiate services and contracts, and promote sponsorships or partnerships.
4 Develops and implements strategies to enhance the university’s brand reputation and awareness, build audiences, increase engagement, and strengthen student enrolment.
5 Collaborates with other members of the communications and marketing department on a variety of integrated communications and marketing campaigns and initiatives, including content strategy, social media strategy and visual design strategy.
6 Develops and t manages the strategy and content for paid, earned and owned digital marketing channels while ensuring coordination across tactics and campaigns.
7 Utilizes project management skills and tools to develop critical paths/workback schedules, manage project timelines and budgets and ensure clear communication with partners and collaborators from start through completion.
8 Defines key performance indicators and measures, analyzes and reports on data-driven marketing efforts.
9 Contributes to optimizing online properties (website, landing pages, and social media channels) for SEO and UX.
10 Develops and executes email marketing strategies, including creating, implementing and managing email marketing campaigns and lists, testing and reporting.
11 Alongside the Director, Marketing + Digital Strategy, works to develop, implement and maintain a student recruitment email marketing strategy.
12 Writes, edits and proofreads written content including content marketing articles, reports, student recruitment brochures, web content, print and digital advertisements, and other digital assets as directed.
13 Supports the Director, Marketing + Digital Strategy on developing and executing a comprehensive annual marketing plan that helps the university meet its recruitment, reputation and public engagement goals.
14 Stays on top of emerging trends relevant to our target audiences and makes recommendations to optimize/update/enhance the university’s marketing practices and procedures for continuous improvement.
15 Serves as a resource to other departments, providing advice and training when appropriate.
16 Supervises day to day work of external agencies, contractors and student staff, as needed.
17 Performs other related duties as required.
Qualifications:
• Bachelor’s Degree in communications, marketing, journalism or a related field.
• Minimum three to five years of relevant professional experience.
• Or an equivalent combination of education and experience.
• Experience leading and evaluating successful data-driven marketing campaigns.
• Experience creating engaging content and distributing it across multiple platforms.
• Experience managing advertising programs and campaigns with traditional and digital media including Google, Meta, print and broadcast media.
• Experience with Google Analytics, search engine optimization (SEO), search engine marketing (SEM), pay-per-click marketing (PPC), email marketing, web content management systems (CMS), customer relationship management (CRM) tools.
• Strong creative copy writing abilities and experience with crafting content for the web, social media and digital platforms.
• Experience with account management and project management.
• Experience with community building and developing and supporting internal ecosystems.
• Familiarity with A/B testing, landing page optimization and lead generation techniques; content strategy and UX experience is considered an asset.
• Familiarity with Microsoft 365, MailChimp or other email marketing platforms, Adobe Photoshop, Asana or other project management software, considered an asset.
• Experience working in the arts, creative industries or post-secondary sector considered an asset.
• Excellent writing, editing, and oral presentation skills with keen attention to detail.
• Demonstrates exceptional professionalism, effective communication and interpersonal skills.
• Knowledge of digital marketing industry standards, best practices and trends.
• Demonstrates inquisitiveness and resourcefulness with a drive to take initiative and solve problems.
• Proven ability to deliver creative and innovative marketing solutions, from ideation to activation in market.
• Strong project management skills with the ability to oversee projects from concept to completion, ensuring delivery that is on time and within budget.
• Ability to work effectively with vendors, from tendering quotes to relationship management, and budget adherence.
• Ability to work collaboratively with demonstrated consensus-building and conflict-resolution skills and the ability to build effective relationships with individuals and groups representing diverse interests.
• Ability to work in a dynamic environment and handle multiple projects to meet challenging deadlines.
How to Apply:
To apply for this job, please visit https://ecuad.peopleadmin.ca. Competition closes on Thursday, 11 July 2024.
Emily Carr University especially invites those who have demonstrated a commitment to upholding the values of equity, diversity, and inclusion and will assist us to expand our capacity for diversity in the broadest sense. In addition, to correct the conditions of disadvantage in employment in Canada, we encourage applications from members of groups that have been historically disadvantaged and marginalized. These include women, persons with diverse gender expressions and identities, persons of all sexual orientations, racialized persons, persons with disabilities, and First Nations, Metis, Inuit and Indigenous persons. All qualified people are encouraged to apply; however, Canadians and permanent residents of Canada will be given priority. While we thank all candidates for their interest, only those short-listed will be contacted.
Remuneration:
$39.98 to $42.80 per hour
Contact Name: Human Resources
Contact Email: hr@ecuad.ca
Contact Phone: (604) 844-3824
