Demystifying Social Media II

Tuesday, December 1, 2009
1 pm to 4 pm
The Alliance for Arts and Culture
100- 938 Howe Street

The Workshop

In this afternoon follow-up of the morning’s Introductory Workshop (separate registration required) you will move from theory to practice,as the facilitators share clear, concrete methods and tips for building your social media marketing plan using the most effective sites in the landscape of platforms: Blogs, Facebook, E-mail newsletters, Twitter, YouTube and Flickr.

This is where we will answer all those nagging questions about the weird and wonderful world of Social Marketing. The techniques may have changed but the abiding principle of Marketing is the same as it's always been, and always will be: building relationships based on trust. And that is the heart of Social Media.

Note:

An introductory social media workshop will precede this one in the morning of the same day. Separate registration required.

Facilitators:

Simon Ogden is a produced playwright and the managing director of Lyric Stage Project,. He is also the marketer and publicist for LSP,and actively promotes the industry of theatre through his online Theatre magazine The Next Stage.

Rebecca Coleman has been a freelance theatre publicist since 2001. She has become increasingly interested in using social media networking to market the arts, and writes about the subject frequently on her blog, The Art of the Business.

Cost:

$50 (+GST) for Alliance members, $75 (+GST) for non-members

Registration:

Pre-registration and payment is required. Pre-payment is required in order to register for the workshop. We accept Cash, VISA, MC, or cheque. Call our office at 604.681.3535 with a credit card number or mail a cheque or drop off your payment in person at our office. 24 hours cancellation notice is required to obtain a full refund.

Cancellation:

We reserve the right to cancel workshops if registration is too low.